Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.
The 3 most popular business models are:
1) Affiliate Marketing
This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.
When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.
You can find plenty of information about Affiliate Marketing by doing a Google search of “Affiliate Marketing Directories”.
Or you can visit John Reese’s Opportunity.com where he provides simple, clear information and is highly recommended.
2) Information Marketing, or Infopreneur
Sitting at the other end of the spectrum, Information Marketers are the ones actually creating the affiliate product to begin with. The info marketer will need to be more disciplined in their approach to Internet marketing simply because you have to be responsive to your niche market needs, or you’ll need to do some research to find out if there is profitable “supply and demand margins” that you can work with. Of course, they also need to invest more in start up costs than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for information marketing, but it’s still pretty dang cheap. Your major investment here will be your time.
If you’re thinking about publishing and selling your own e-book, or a special course or program online, and you think it’s going to be completely easy, you’ll need to reconsider. If it were so easy, everyone would be doing it and making a million dollars per year, right? You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running, but usually under a few hundred dollars. However, when you do it right, the payoff in this online business model is much more rewarding, lasting, and fulfilling. You’re creating and sharing your own creations with the world, and that’s always something you can feel great about.
The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs and an almost 100% rate of return. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin digital products, and you can even recruit an army of affiliates who are more than willing to do all the selling for you. This is great free money.
Of course, it’s not as easy as it sounds, but the point is, when done properly, the Information Marketing model is a truly profitable business, and has tremendous perceived value in online business.
3) Network Marketing
I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion however, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.
They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!
Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.
For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. This is what Obe Pro is all about.
Obe Pro features all of the above models in our business and is built on value and relationships, while featuring the most lucrative financial opportunity in the world, 100% risk free.
E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire” of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?
Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, Obe Pro should be highly considered when you are considering an online business. It’s literally our duty to help you be more profitable in your first 30 days, with no invertment at all on your part.
These are the Top 3 most popular online business models today. There are many more, of course, and we discuss those in much greater detail in the Obe Pro B.Y.O.B. (Build Your Online Business Guide) that everyone receives immediately upon becoming an associate.
No matter which model you choose, make sure you understand the basics so you’re not spinning your wheels. Manage information overload. And incorporate all 3 of these models into your own online business and you’ll make the kind of profits most entrepreneurs only dream about.
