Congratulations, you’ve finally finished your ad copy.
You’ve gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well…
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. Frank Kern has probably made millions this way.
2. Publish a list of respected customers who have bought from you on your a copy. People will think that if these people bought from you, they
should also trust your business and purchase your products. Make sure to get their permission first and adding their web URL adds a big “thank you.”
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.
6. Hire a promotional actor to endorse your product or service. Make sure the person presents well to your target audience. Include their picture and statements on your ad copy, or even better, make a video and publish it on the front page of your business site.
7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include
your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you
really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think
about what will happen if they don’t purchase your product. Remember your audience and focus on eliminating hassles and friction.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing. This is kind of a played out gimmick…but you will be surprised at the response.
No there’s no substitute for good ad copy. But remember you can always use your imagination to add to your ad copy. Bad pun intended.
