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	<title>Obe Blog &#187; internet marketing</title>
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		<title>Fail You Way To Online Business Success</title>
		<link>http://obepro.com/blog/2009/12/fail-your-way-to-online-business-success/</link>
		<comments>http://obepro.com/blog/2009/12/fail-your-way-to-online-business-success/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 21:13:46 +0000</pubDate>
		<dc:creator>obejason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[residual income]]></category>

		<guid isPermaLink="false">http://obepro.com/blog/?p=50</guid>
		<description><![CDATA[elow are 7 "light bulb moments" that allowed me to create a six-figure income this year in online business.

#1)  It dawned on me that if I didn’t set my own schedule, someone else would set it for me.

The idea of a boss over my life never felt right.  It felt claustrophobic.  Thus I determined no matter what, I was going to succeed in a home-based business if it killed me.]]></description>
			<content:encoded><![CDATA[<p><em>The below post was taken from Obe Pro associate Ian Hannaford.  You can visit Ian&#8217;s personal website for Obe Pro here: </em><em><a href="http://obepro.info" target="_blank"> http://obepro.info</a></em></p>
<p>Hi there,</p>
<p>Below are 7 &#8220;light bulb moments&#8221; that allowed me to create a six-figure income this year in online business.</p>
<p>#1)  <em><strong>It dawned on me that if I didn’t set my own schedule, someone else would set it for me.</strong></em></p>
<p>The idea of a boss over my life never felt right.  It felt claustrophobic.  Thus I determined no matter what, I was going to succeed in a home-based business if it killed me.</p>
<p>#2)  <em><strong>It dawned on me quickly that I would rather chew my face off than call generic leads.  So I decided to create my own leads. </strong></em></p>
<p>My first effort was a 4 line Newspaper Ad : “Millionaire Minds: What’s the Secret to earning $1K in less than an hour?” People called and listened to a 3 minute voice message.  And guess what?  People started buying my products.</p>
<p>#3)  <em><strong>It also dawned on me after that to create leads on the internet</strong></em>.  Small problem:  I only knew how to do em@il.  So I painfully, slowly, fearfully, I figured out how to upload a website and upload a youtube video.  This was tortuous for a technophobe like me.  But remember I was going to succeed even if it killed me, so a little torture was okay.  As soon as the website went up I started to make more money.</p>
<p>#4)  <em><strong>I used Google AdWords</strong></em>.  I blew through $600 in 1 week because I had no clue what I was doing.  But I had a couple of ideas and they proved to put me on track for my 6-figure goal very fast.  Nothing lost.</p>
<p>#5)   <em><strong>I then heard about Obe Pro</strong></em> and found out the product was better than what I was promoting <strong>AND it was free</strong> for 30 full days!   Ah ha!  So I joined them.  I knew being ripped off or scammed  was a hot button issue for myself and others too.  When I discovered that you could make so much money &#8212; and practically spend no money at all doing it, I knew others would see the same big picture that I did.  This one detail of Obe Pro is simply genius.</p>
<p>#6)  I then figured out that <strong>ObePro’s Payplan paid $50 a month residuals per referral on just the 1st level&#8230;and it kept growing like a snowball rolling down a hill!  It was so simple and easy to duplicate! </strong>Then my biggest lightbulb moment came.  “What if I showed individuals EVERYTHING I knew about marketing?  What if I could leverage my knowledge out amongst a few key people and teach them how to make money, and by doing so I too would make money?”  This little thought of massive <em>leverage</em> created a burning desire for me to share whatever I knew and had learned about marketing online with a select group of team mates.  Shortly after that I had a bunch of people who had never made money online, start to make money.  They were very happy.   I was equally happy in being a part of their newfound online business success.</p>
<p>I share these stories because I know for a fact that there are people reading this right now that can and will be future internet marketing stars.  Sometimes it takes just a little bit of assistance and spark from an experienced mentor.  Here’s what a mentoring relationship with me looks like:  every week we spend a minimum of 15 minutes and a maximum of 30 minutes in a 1-on-1 online meeting.  I scrutinize your belief systems, question your thoughts about marketing, prod you to give a smarter effort, challenge you to be un-meltable in the face of fire.  It’s not always pleasant.  And I really won’t buy any of your BS or excuses [I mean that in a nice way].</p>
<p>Each week as you take new actions, we drill deeper down the rabbit hole.  You will find success is significantly easier and more fun than working a dead-end-job and stressing about money.</p>
<p>You will need to enter your name and em@il address to acess the site, <a href="http://obepro.info" target="_blank">http://obepro.inf</a>o  Trust me you’ll love it. It’s just because of their marketing appeal to reach out to people.  Give me a ring after you view this site and video and let’s talk more about it.</p>
<p>(…and by the way they also have a feature where <em>you can call them too</em>. It’s free and very cool).</p>
<p><a href="http://obepro.info">http://obepro.info</a></p>
<p>In great online business successs,</p>
<p>Ian L. Hannaford<br />
+34 691 821 265</p>
<p>P.S. When you visit the site make sure you read through it all and give them a call if you have any questions.  I know they’re really onto something here and I just wanted you all to know about it.</p>
<p><a href="http://obepro.info" target="_blank">http://obepro.info</a></p>
]]></content:encoded>
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		<title>You Gotta Think — Strategic Internet Marketing!</title>
		<link>http://obepro.com/blog/2009/12/you-gotta-think-%e2%80%94-strategic-internet-marketing/</link>
		<comments>http://obepro.com/blog/2009/12/you-gotta-think-%e2%80%94-strategic-internet-marketing/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 21:08:33 +0000</pubDate>
		<dc:creator>obejason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[ezines]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://obepro.com/blog/?p=30</guid>
		<description><![CDATA[Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?
 

Most online business marketers are lost in the woods of the Internet.

So if you want to get out of the woods and be an online business marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques…with the right kind of mindsets that pulls your prospects by their primary emotional drivers usinga system that is proven to work from self-made mult-millionaires.]]></description>
			<content:encoded><![CDATA[<p>Have you ever been lost in the woods &#8211; wondering around aimlessly, not knowing where to go or what to do next?</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Most online business marketers are lost in the woods of the Internet.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">So if you want to get out of the woods and be an online business marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques…with the right kind of mindsets that <em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">pulls</em> your prospects by their <strong><em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">primary emotional drivers usinga system that is proven to work from self-made mult-millionaires.</em></strong></p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">You’re probably asking, what are strategic internet marketing techniques? What are primary emotional drivers?</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Let me start by telling you what it is not.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Strategic internet marketing is not buying 100,000 guaranteed hits. The money <em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">is NOT </em>in the list. It’s in the relationship.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">It is not aimlessly placing banner ads all over the internet. It is not about using free classified ads and it is certainly not about depending on surfing for traffic sites.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Strategic internet marketing is simply about having an advertising PLAN that utilizes proven marketing tactics to get high converting results. Every promotion must have a purpose and it is critical to track the results of each and every advertisement.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Tracking is vital to finding ads that are successful and more importantly finding those that are NOT. Ads that do not perform need to be thrown out and those that do convert need to be rolled out on a larger scale.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">If you are going to be serious about marketing online then you have to get serious about tracking your marketing methods.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Here’s some “truthiness.”</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">If you do not track the results of your advertising methods you might as well throw your money out the window of a moving vehicle.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Lucky for you, OBE Pro’s back office suite is already set up for tracking every ad you place. It even tracks your impressions, clicks, click through rate, conversions, and sales…and breaks it up into sweet little charts that even a 4th grader can understand.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">But if you’re not using them, it’s worthless.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">You can take a horse to water…</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Now, that you know the importance of tracking your ads, let’s talk about marketing techniques that work.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Below I have listed some of the marketing techniques I have used to build a profitable online business from the ground up:</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Pay Per Click &#8211; For the fastest and most predictable results PPC can’t be beat. If done properly, you can get immediate traffic that is laser targeted and high converting. Whenever you can get targeted buyers is less than 15 minutes, that’s a winner.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Write and Submit Articles &#8211; This is one of my favorite marketing techniques because it does two things for you. The first is that it builds credibility for you and your business. Second, it is a tremendous way to drive tons of targeted traffic to your site for free. You don’t have to be Hemingway, your articles just need to be informative, interesting, and it helps to provoke a desire to learn more.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Start Your Own Newsletter &#8211; This is probably the most powerful marketing tactic on the web today. Having your <em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">own list</em> of subscribers to send a newsletter to on a regular basis is powerful! I would much rather obtain a new subscriber over a single hit to my web site. Remember this: People that subscribe to your newletter or “list” <em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">are not subscribers…they are LEADS.</em>And even though they may not buy your stuff the first time, there’s no law that says you can’t email them again, right? Maybe they will buy your <em style="font-family: 'lucida sans', 'lucida grande', tahoma, verdana, arial, sans-serif;">other stuff</em>! Interesting concept.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Banner Ads &#8211; Banner ads can be extremely successful and are a very cost effective way to drive traffic to your site. You often buy banner ads very cheaply by the thousands. The most effective banner ads are text rather than graphics. Write a compelling ad that forces them to click, and this technique can provide you lots of sales.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Viral Marketing &#8211; Give something away that people can hardly use and put links to your web site in it. Information is a powerful tool in marketing. Allow them to share it with their friends and family. Before you know, you will be getting a stampede of traffic to your site. In your OBE Pro product suite, there are 2 bonus books that are available that deal specificially with viral marketing. Study them, copy them, make tons of money from them. Hell, you can even give them away yourself to your prospects. Wow!</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Linking &#8211; Reciprocal linking is critical to your online success if you’re going to have a larger website that has a lot of content (over 100 pages). This is a time consuming tactic but it is well worth your time and effort. Search engines judge the importance of your web site by the number (and quality) of incoming links pointing to your site. By the way, writing articles is a great way to get high quality incoming links pointing to your site. OBE Pro outsources the link building process to overseas administrators for cheap!</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Ezine Ads &#8211; Purchasing ads in quality ezines is like doing joint ventures without sharing the profits. Quality e-zine ads start around $50. This is an excellent way to get your ads in front of thousands of potential customers at an excellent value.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">Search Engine Optimization &#8211; Again, this is if you’re going to grow your business by growing a large website (outside of the direct response marketing niche…and more into content information). You need to make sure that your pages are fully optimized for the search engines. The cheapest and most targeted traffic you can receive still comes from high search engine rankings! Make sure your site is optimized and anchored to certain keywords that are relevant to your site. If this avenue is for you, then the 536 page OBE Pro “Internet Marketer’s Bible” is perfect for you. After spending some time invested in reading this book, you will have a masters degree in Online Business building done right.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">If you will stick with these proven marketing strategies you will get more laser targeted traffic to your site than you know what to do with. You may even have to get more server space and buy a wheel barrow to get your deposits to the bank!</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">So forget about the gimmick marketing tactics that are all over the internet. Stick to what works! This list is not that long and online marketing is not that complicated. To be successful you need to implement proven marketing methods and have a strategic internet marketing plan. Make sure that every ad is tracked and that it has a definite purpose in your marketing plan and use your OBE Pro back office reports to pick the winner. Then run them wide open.</p>
<p style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 11px; text-align: left; margin-top: 0px;">So quit wondering around aimlessly in the woods and start thinking about marketing strategically!</p>
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